Complete event production

One crew for the whole event.

Peter Ronen and the ACME crew produce the entire event: the interviews and the host, the carpet and the step and repeat, the runway and the models, filming, photography and drone, broadcast coverage and the edit. One quote, one schedule, insured up to $1 million.

Danny Nguyen looks on the Art Hearts Fashion runway, New York Fashion Week
Danny Nguyen looks at Art Hearts Fashion, New York Fashion Week. Photo: NYFT archive

12 services, one crew

What we produce.

  • Interviews

    Talent, executive and producer interviews, run from the series guides and cut for social and long form.

  • Host and MC

    An on-camera host or stage MC to carry the carpet, the panel or the broadcast.

  • Filming

    Camera crews for arrivals, stages, panels and the room, shot for vertical and horizontal at once.

  • Photography

    Event, runway and portrait photography, edited and delivered for press and social.

  • Drone

    Aerial footage of the venue, the arrivals and the crowd, flown where the venue and local airspace rules allow.

  • Red carpet

    Carpet production and coverage: arrivals, quick-hit talent interviews and best-dressed cuts.

  • Step and repeat

    The branded backdrop, lighting and a photo position for every arrival and sponsor.

  • Runway

    Runway show production and coverage: the walk, the finale, backstage and the designer.

  • Model sourcing

    Models cast and booked for runway shows, presentations and campaigns.

  • Getty Images sourcing

    Editorial and archive imagery sourced through Getty Images for releases, recaps and features.

  • Broadcast coverage

    Live and same-day coverage cut and delivered to broadcast and outlet specs.

  • Post-production

    Editing, color, sound, captions and versioning, with the DaVinci Resolve project handed over on request.

Photos: Ross Sneddon, Matthias Wagner, Jakob Owens, Michael Lee, Jason Mavrommatis, Jakub Żerdzicki, Sarandy Westfall, Amonwat Dumkrut and Mark Cruz on Unsplash; NYFT archive.

The day

How a production day runs.

  1. Before

    Plan and cast

    • Run of show, shot list and interview guide
    • Models cast and booked, talent confirmed
    • Step and repeat, carpet and lighting planned with the venue
    • Drone flight cleared with the venue
    • Getty Images sourced for the release
  2. On the day

    Capture everything once

    • Red carpet arrivals and quick-hit interviews
    • Host or MC on the carpet and the stage
    • Runway, backstage and the designer
    • Filming, photography and aerial footage
    • Broadcast and same-day social feeds
  3. After

    Deliver on a schedule

    • Same-day verticals within hours
    • Interview cuts and photo edits within days
    • Highlight reel and sizzle within the week
    • Captions, versions and color in every frame
    • The DaVinci Resolve project, on request

Formats

What one shoot delivers.

Each format has a fixed set of cuts and a delivery schedule. Open one for every cut, its frame, its length and when it lands.

Client event coverageLaunches, activations, galas and trade shows, delivered with your branding.12cuts, same day to day 7
Cuts delivered by client event coverage
CutFrameLengthDelivered
3 × Same-day social vertical9:1640 sSame day
5 × Interview pull vertical9:1630 sDay 3
2 × Feed post cut4:530 sDay 3
Highlight reel16:91:30Day 5
Sizzle16:92:30Day 7
Red carpet interviewsArrivals and quick-hit interviews for premieres, award shows and fashion presentations.8cuts, next day to day 3
Cuts delivered by red carpet interviews
CutFrameLengthDelivered
6 × Talent interview vertical9:1630 sNext day
Best dressed vertical9:1645 sNext day
Red carpet recap16:92 minDay 3
Conference and summit coverageKeynotes, executive interviews and daily recaps for conferences, launches and summits.10cuts, next day to day 5
Cuts delivered by conference and summit coverage
CutFrameLengthDelivered
2 × Daily recap vertical9:161 minNext day
Three takeaways vertical9:1645 sDay 2
3 × Square social pull1:130 sDay 3
3 × Executive interview cut16:93 minDay 4
Event highlight16:92 minDay 5
Wine and beer producer loopThe Interview Series loop, run once per producer at a tasting, 6 to 10 producers per event.11cuts, day 3 to day 10
Cuts delivered by wine and beer producer loop
CutFrameLengthDelivered
8 × Producer vertical clip9:1630 sDay 3
Highlight reel horizontal16:91:15Day 5
Highlight reel vertical9:161:15Day 5
Event story episode16:96 minDay 10
Executive interviewA 4 to 7 minute interview filmed at an industry event, with vertical pull-quotes.5cuts
Cuts delivered by executive interview
CutFrameLengthDelivered
Full interview16:95:30With the edit
4 × Pull-quote vertical9:16–With the edit
Fashion News: After DarkA three-part vertical series: the arrival, unfiltered icons and the awards.4cuts, day 2 to day 7
Cuts delivered by fashion news: after dark
CutFrameLengthDelivered
Part 1 The Arrival9:161 minDay 2
Part 2 Unfiltered Icons9:161 minDay 3
Part 3 The Awards9:161 minDay 4
Series compilation16:93 minDay 7
Finished cuts from one shootPer format, before any outlet cuts.
  • Client event coverage12 cuts
  • Wine and beer producer loop11 cuts
  • Conference and summit coverage10 cuts
  • Red carpet interviews8 cuts
  • Executive interview5 cuts
  • Fashion News: After Dark4 cuts
Table view
Finished cuts from one shoot
FormatCuts
Client event coverage12 cuts
Wine and beer producer loop11 cuts
Conference and summit coverage10 cuts
Red carpet interviews8 cuts
Executive interview5 cuts
Fashion News: After Dark4 cuts
When a client event package landsCuts delivered, by day after the event.
  1. 3
  2. 7
  3. 1
  4. 1
Table view
When a client event package lands
DeliveredCuts
Same day3 (3 same-day social verticals)
Day 37 (5 interview pull verticals, 2 feed post cuts)
Day 51 (Highlight reel)
Day 71 (Sizzle)